In the two years that EZTV moved to Melrose, it made the single largest series of changes in its existence. The group moved into two adjoining office suites, the entire second floor of a two-floor office building on Melrose Ave, in Hollywood, CA.
It was during these two years, that EZTV successfully made its transition from analog to digital, well ahead of the competition, and ensuring their survival well into the future.
It was also during this time, that EZTV’s first website was launched, created by artist Mark Gash. The website, among the very first to focus on digital art, was quickly recognized internationally, became an early Yahoo! “Site of the Day”, and was included in Yahoo!’s book for children about the web: Way Cool Websites.
Allan Ravik joined forces with EZTV, installing one of the pioneering EMC non-linear editing systems. This predecessor of the Avid, was successfully used by Ravik, and Kate Johnson, on numerous projects for several years, making EZTV one of LA’s first artist-friendly media labs to offer digital video editing, years before it became routine in either the alternative art scene or the mainstream industry.
EZTV narrowed down its extensive client list, and began to focus much more on original art projects, and became a more couture service provider. During this time, its clients included Miramax Pictures, Warner Bros., Disney, actors such as Forest Whitaker Marvin Van Peeples, Gina Gershon, directors such as Paul Mazursky, rock stars such as Chad Smith (Red Hot Chili Peppers) and many others.
It continued to collaborate with its finest artists, including choreographer Zina Bethune, and members of LA-SIGGRAPH. The LA Digilantes continued to find venues for exhibiting digital art.
Additionally, EZTV donated office space to digital artist Robert Lowden, who explored CD-ROM based work, and created Photoshop and other digital files for use in EZTV projects. Lowden would go on to be among the very first of Dreamworks’ digital artists, during their transition from cell to digital animation.
In anticipation of an expected move to Hollywood Blvd, to a newly renovated space upstairs from LACPS, EZTV and LACPS staged exhibitions at their joint exhibition space “Re:Solution Gallery”:
Additionally, EZTV rented space within a multimedia start-up in Beverly Hills called “Telegence”, a short-lived production and exhibition space. EZTV staged a number of screenings there, during these two Melrose years.
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